<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>SocialSkoop</title>
	<atom:link href="http://socialskoop.com/feed/" rel="self" type="application/rss+xml" />
	<link>http://socialskoop.com</link>
	<description>a creative studio by Daniela Bolzmann</description>
	<lastBuildDate>Thu, 17 May 2012 06:35:22 +0000</lastBuildDate>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<generator>http://wordpress.org/?v=3.3.2</generator>
		<item>
		<title>Opus Productivity</title>
		<link>http://socialskoop.com/portfolio-items/opus-productivity/</link>
		<comments>http://socialskoop.com/portfolio-items/opus-productivity/#comments</comments>
		<pubDate>Thu, 17 May 2012 05:05:58 +0000</pubDate>
		<dc:creator>Daniela</dc:creator>
		
		<guid isPermaLink="false">http://socialskoop.com/?post_type=portfolio&#038;p=1329</guid>
		<description><![CDATA[OPUS Productivity Solutions is a management consulting firm that specializes in services geared towards helping managers make more informed decisions about new hires and assisting &#8230; <a class="more-btn" href="http://socialskoop.com/portfolio-items/opus-productivity/">Read more &#187;</a>]]></description>
			<content:encoded><![CDATA[<p>OPUS Productivity Solutions is a management consulting firm that specializes in services geared towards helping managers make more informed decisions about new hires and assisting them to maximize the productivity of their new and existing team members. A combination of video blog, email marketing and social networking was used to promote Opus.</p>
]]></content:encoded>
			<wfw:commentRss>http://socialskoop.com/portfolio-items/opus-productivity/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Case Study: Newport Beach Restaurant Association</title>
		<link>http://socialskoop.com/portfolio-items/case-study-newport-beach-restaurant-association/</link>
		<comments>http://socialskoop.com/portfolio-items/case-study-newport-beach-restaurant-association/#comments</comments>
		<pubDate>Mon, 14 May 2012 05:38:49 +0000</pubDate>
		<dc:creator>Daniela</dc:creator>
		
		<guid isPermaLink="false">http://socialskoop.com/?post_type=portfolio&#038;p=1292</guid>
		<description><![CDATA[The Newport Beach Restaurant Association is a non-partisan, non-profit cooperative marketing association that brands Newport Beach dining and promotes the commercial welfare of restaurants and &#8230; <a class="more-btn" href="http://socialskoop.com/portfolio-items/case-study-newport-beach-restaurant-association/">Read more &#187;</a>]]></description>
			<content:encoded><![CDATA[<p>The Newport Beach Restaurant Association is a non-partisan, non-profit cooperative marketing association that brands Newport Beach dining and promotes the commercial welfare of restaurants and the food service industry in the City of Newport Beach, California. SocialSkoop was brought in to help direct the overall social media strategy of the association and later was asked to help promote Newport Beach Restaurant Week.</p>
]]></content:encoded>
			<wfw:commentRss>http://socialskoop.com/portfolio-items/case-study-newport-beach-restaurant-association/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Case Study: The Alley</title>
		<link>http://socialskoop.com/portfolio-items/case-study-the-alley/</link>
		<comments>http://socialskoop.com/portfolio-items/case-study-the-alley/#comments</comments>
		<pubDate>Mon, 14 May 2012 05:33:13 +0000</pubDate>
		<dc:creator>Daniela</dc:creator>
		
		<guid isPermaLink="false">http://socialskoop.com/?post_type=portfolio&#038;p=1290</guid>
		<description><![CDATA[A locals’ favorite for over 21 years, The Alley Restaurant &#38; Bar serves as a casual, yet elegant dining experiences for its early crowd and &#8230; <a class="more-btn" href="http://socialskoop.com/portfolio-items/case-study-the-alley/">Read more &#187;</a>]]></description>
			<content:encoded><![CDATA[<p>A locals’ favorite for over 21 years, The Alley Restaurant &amp; Bar serves as a casual, yet elegant dining experiences for its early crowd and a high energy bar for the late night-ers. They have the best of everything in Newport Beach and they use social media to share it with everyone! SocialSkoop manages all the marketing efforts for The Alley including creative design of print and video for monthly promotions, new website, monthly email marketing and daily and weekly social media posts. </p>
]]></content:encoded>
			<wfw:commentRss>http://socialskoop.com/portfolio-items/case-study-the-alley/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Case Study: Opus Productivity</title>
		<link>http://socialskoop.com/portfolio-items/test/</link>
		<comments>http://socialskoop.com/portfolio-items/test/#comments</comments>
		<pubDate>Mon, 14 May 2012 01:41:12 +0000</pubDate>
		<dc:creator>Daniela</dc:creator>
		
		<guid isPermaLink="false">http://socialskoop.com/?post_type=portfolio&#038;p=1278</guid>
		<description><![CDATA[OPUS Productivity Solutions is a management consulting firm that specializes in services that are geared towards helping managers make more informed decisions about new hires &#8230; <a class="more-btn" href="http://socialskoop.com/portfolio-items/test/">Read more &#187;</a>]]></description>
			<content:encoded><![CDATA[<p>OPUS Productivity Solutions is a management consulting firm that specializes in services that are geared towards helping managers make more informed decisions about new hires and assisting them to maximize the productivity of their new and existing team members. A combination of video blog, email marketing and social networking was used to promote Opus.</p>
]]></content:encoded>
			<wfw:commentRss>http://socialskoop.com/portfolio-items/test/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>SMMOC today Live Blogging with Mel Aclaro</title>
		<link>http://socialskoop.com/blog/smmoc-today-liveblogging-with-mel-aclaro/</link>
		<comments>http://socialskoop.com/blog/smmoc-today-liveblogging-with-mel-aclaro/#comments</comments>
		<pubDate>Sat, 29 Oct 2011 16:14:56 +0000</pubDate>
		<dc:creator>Daniela</dc:creator>
				<category><![CDATA[All Posts]]></category>
		<category><![CDATA[Community Manager]]></category>
		<category><![CDATA[coveritlive]]></category>
		<category><![CDATA[Daniela Bolzmann]]></category>
		<category><![CDATA[live blogging]]></category>
		<category><![CDATA[Mel Aclaro]]></category>
		<category><![CDATA[tools]]></category>

		<guid isPermaLink="false">http://socialskoop.com/?p=1164</guid>
		<description><![CDATA[Testing out <a href="http://coveritlive.com">CoverItLive</a> today with <a href="http://twitter.com/melaclaro">@MelAclaro</a>, check out our feed below:]]></description>
			<content:encoded><![CDATA[<p><iframe src="http://www.coveritlive.com/index2.php/option=com_altcaster/task=viewaltcast/altcast_code=d039bb9e9c/height=550/width=575" scrolling="no" height="550px" width="450px" frameBorder="0" allowTransparency="true" ><a href="http://www.coveritlive.com/mobile.php/option=com_mobile/task=viewaltcast/altcast_code=d039bb9e9c" >Liveblog-Social Media Mastermind Orange County</a></iframe></p>
]]></content:encoded>
			<wfw:commentRss>http://socialskoop.com/blog/smmoc-today-liveblogging-with-mel-aclaro/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Social Media and the Community Manager</title>
		<link>http://socialskoop.com/blog/social-media-and-the-community-manager/</link>
		<comments>http://socialskoop.com/blog/social-media-and-the-community-manager/#comments</comments>
		<pubDate>Wed, 02 Mar 2011 17:24:08 +0000</pubDate>
		<dc:creator>Daniela</dc:creator>
				<category><![CDATA[All Posts]]></category>
		<category><![CDATA[Community Manager]]></category>
		<category><![CDATA[Daniela's Latest]]></category>
		<category><![CDATA[@evanhamilton]]></category>
		<category><![CDATA[Buffer App]]></category>
		<category><![CDATA[Cal State Fullerton]]></category>
		<category><![CDATA[cmgrchat]]></category>
		<category><![CDATA[CSUF]]></category>
		<category><![CDATA[Daniela Bolzmann]]></category>
		<category><![CDATA[danielabolzmann]]></category>
		<category><![CDATA[Evan Hamilton]]></category>
		<category><![CDATA[Graduate Class]]></category>
		<category><![CDATA[Guest Speaker]]></category>
		<category><![CDATA[Presentation]]></category>
		<category><![CDATA[Prezi]]></category>
		<category><![CDATA[Screenr]]></category>
		<category><![CDATA[Speak]]></category>
		<category><![CDATA[Speaker]]></category>
		<category><![CDATA[Tweetdeck]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[Youtube]]></category>

		<guid isPermaLink="false">http://socialskoop.com/?p=1146</guid>
		<description><![CDATA[Part 1 and 2 of "Social Media and the Community Manager," a presentation I created to give the Social Media Graduate course students at Cal State Fullerton a visual perspective into the role of a community manager. ]]></description>
			<content:encoded><![CDATA[<p>I was recently invited to <strong>Cal State Fullerton</strong> to speak to a graduate class taking the first social media course to be offered by CSUF. What I decided to present was my role as a <strong>Community Manager</strong> and how that may affect business in the near future. My goal was to use <a title="Prezi: Social Media and the Community Manager" href="http://prezi.com/9ojgr6yp52l6/social-media-and-the-community-manager/" target="_blank">Prezi</a>, a tool I have never used before, to give a visual representation of this role while using a tool within a tool within a tool. A fast paced real-life dive into the role of a Community Manager. Up until this day, the course had been mostly theory and having mostly come from corporate backgrounds many of the students had never heard of this position nor had they ever heard of about 95% of what was presented including but not limited to the tools, terminology and concepts.</p>
<p>One of the take-aways that I learned from this presentation is that for this particular type of audience I need to go at a slower pace and explain the detail more thoroughly (laymans terms). But for the purpose of sharing my experience I have created these <a title="Daniela's Screenr Vids" href="http://screenr.com/user/DanielaBolzmann" target="_blank">Screenr</a> vids in 2 parts to take you through my presentation with them. I do apologize if the pace is too fast but I had 5 minute time constraints to abide by in Screenr and well, C&#8217;est la vie.</p>
<p>PART 2<br />
<iframe src="http://www.screenr.com/embed/2L6" width="450" height="274" frameborder="0"></iframe></p>
<p><a title="Inside the mind of a Community Manager" href="http://blog.getsatisfaction.com/2011/01/24/community-manager/" target="_blank">Inside the Mind of a Community Manager</a>, an infographic by <a title="Get Satisfaction" href="http://getsatisfaction.com/" target="_blank">Get Satisfaction</a>.</p>
<p><a title="Evan Hamilton on Twitter" href="http://twitter.com/evanhamilton" target="_blank">Evan Hamilton</a>: <a title="Why Community Managers Won’t Exist in 5 Years" href="http://understanding.uservoice.com/entries/why-community-managers-wont-exist-in-5-years-and-why-thats-a-good-thing" target="_blank">Why Community Managers Won&#8217;t Exist in 5 Years</a></p>
<p><a title="Klout for Community Managers by Community Managers" href="http://socialskoop.com/blog/klout-for-community-manager-by-community-managers/" target="_blank">Klout for Community Manager by Community Managers</a>, by <a title="Mike Handy on Twitter" href="http://twitter.com/mhandy1" target="_blank">Mike Handy</a> and <a title="Daniela Bolzmann on Twitter" href="http://twitter.com/danielabolzmann" target="_blank">Daniela Bolzmann</a></p>
<p><a title="Buffer App: The human way to schedule tweets to your community" href="http://socialskoop.com/blog/buffer-app-the-human-way-to-schedule-tweets-to-your-community/" target="_blank">Buffer App Tutorial </a></p>
]]></content:encoded>
			<wfw:commentRss>http://socialskoop.com/blog/social-media-and-the-community-manager/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>CASE STUDY: Coffee Klatch meets Mobile and makes Memories</title>
		<link>http://socialskoop.com/blog/case-study-coffee-klatch-meets-mobile-and-makes-memories/</link>
		<comments>http://socialskoop.com/blog/case-study-coffee-klatch-meets-mobile-and-makes-memories/#comments</comments>
		<pubDate>Fri, 25 Feb 2011 17:38:52 +0000</pubDate>
		<dc:creator>Daniela</dc:creator>
				<category><![CDATA[All Posts]]></category>
		<category><![CDATA[Guest Post]]></category>
		<category><![CDATA[Restaurant Marketing]]></category>
		<category><![CDATA[Social Media Promotions]]></category>
		<category><![CDATA[Check-Ins]]></category>
		<category><![CDATA[Coffee Klatch]]></category>
		<category><![CDATA[Daniela Bolzmann]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Foursquare]]></category>
		<category><![CDATA[Matthew Gallizzi]]></category>
		<category><![CDATA[Mobile]]></category>
		<category><![CDATA[NotixTech]]></category>

		<guid isPermaLink="false">http://socialskoop.com/?p=1135</guid>
		<description><![CDATA[A true story of a local coffee shop not afraid to connect with customers online and reaping the rewards of positive sentiment and brand loyalty because of it.]]></description>
			<content:encoded><![CDATA[<p>My good friend, <a title="Matt Gallizzi" href="http://twitter.com/mgallizzi" target="_blank"><strong>Matthew Gallizzi</strong></a>, founder of <a title="NotixTech" href="http://notixtech.com/" target="_blank"><strong>NotixTech</strong></a> and a mobile wiz recently had an overwhelmingly rewarding experience at a local coffee shop. Watch his video and follow along as he shares how Foursquare check-ins, bragging rights and Mobile all played a part in creating a memorable customer experience which gained a local coffee shop some extra exposure.</p>
<p><strong>Some Important Take-Aways:</strong></p>
<ul>
<li>Mobile Check-Ins are not going away, they are growing exponentially with the rate of smart phone growth</li>
<li>Mobile Check-Ins by customers generate impressions to ones brand, Facebook Page and Website</li>
<li>Rewarding for check-ins creates brand loyalty</li>
<li>By the end of 2011, there will be more people with smart phones than with non-smart phones</li>
</ul>
<p>Have you had any rewarding experiences checking-in at local restaurants or retail spots? Would love to hear about your Mayorships, Rewards and experiences good or bad, please share.</p>
]]></content:encoded>
			<wfw:commentRss>http://socialskoop.com/blog/case-study-coffee-klatch-meets-mobile-and-makes-memories/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Buffer App: The human way to schedule tweets to your community</title>
		<link>http://socialskoop.com/blog/buffer-app-the-human-way-to-schedule-tweets-to-your-community/</link>
		<comments>http://socialskoop.com/blog/buffer-app-the-human-way-to-schedule-tweets-to-your-community/#comments</comments>
		<pubDate>Thu, 24 Feb 2011 17:42:27 +0000</pubDate>
		<dc:creator>Daniela</dc:creator>
				<category><![CDATA[All Posts]]></category>
		<category><![CDATA[Community Manager]]></category>
		<category><![CDATA[Social Media Marketing]]></category>
		<category><![CDATA[Symbaloo]]></category>
		<category><![CDATA[@evanhamilton]]></category>
		<category><![CDATA[@joelg87]]></category>
		<category><![CDATA[accounts]]></category>
		<category><![CDATA[Buffer]]></category>
		<category><![CDATA[BufferApp]]></category>
		<category><![CDATA[Daniela Bolzmann]]></category>
		<category><![CDATA[Evan Hamilton]]></category>
		<category><![CDATA[Founder]]></category>
		<category><![CDATA[Google Alerts]]></category>
		<category><![CDATA[Joel Gascoigne]]></category>
		<category><![CDATA[multiple accounts]]></category>
		<category><![CDATA[Screenr]]></category>
		<category><![CDATA[sentiment]]></category>
		<category><![CDATA[SocialSkoop]]></category>
		<category><![CDATA[Tweetdeck]]></category>
		<category><![CDATA[Tweeting]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://socialskoop.com/?p=1097</guid>
		<description><![CDATA[My new favorite tool for myself and my clients. Learn how BufferApp.com streamlines your every day activity and Twitter processes.]]></description>
			<content:encoded><![CDATA[<p>Scheduled Tweets are nothing new but <a title="Buffer" href="http://bufferapp.com" target="_blank">BufferApp.com</a> has found a way to make it human and unobtrusive from my daily activities. My Buffer App discovery happened with a single tweet a few weeks ago by <a title="Evan Hamilton on Twitter" href="http://twitter.com/evanhamilton" target="_blank">@evanhamilton</a> in which he said:</p>
<p style="text-align: center;"><img class=" wp-image-1105 aligncenter" style="border: 10px solid white;" title="Picture 6" src="http://socialskoop.com/wp-content/uploads/2011/02/Picture-6.png" alt="" width="465" height="88" /></p>
<p>With an A.D.D. impulse I was immediately intrigued by this as I am with mostly all new tools that come through the twitterverse or like minded social media peeps. I instantly saw uses for this tool in my professional life and shared this enthusiasm with Evan who then introduced me to <a title="Joel at buffer" href="http://twitter.com/joelg87" target="_blank">Joel</a>, the founder behind this new favored tool of mine. After testing buffer for a week I became a paying customer and its only fair that I share why I am so enthusiastic about this new tool. So here is my review and a short tutorial for my clients who will be introduced to this tool from now on.</p>
<p><strong><span style="color: #b74718;">Why Buffer Works for Me:</span></strong><br />
At Work, my daily routine as a community manager consists of checking google alerts and reposting positive sentiment to our twitter account. For the accounts I manage at work I can get many google alerts per day. It would not be efficient for me stop what I am doing and repost when the alerts come through in real-time. I check every morning and post the great ones, at times that can be overwhelming for our followers and is not a good practice. In comes BufferApp, a tool that allows scheduling of tweets in 1 swift click. The power behind this tool is the chrome browser extension which makes adding tweets a breeze.</p>
<p><strong>Note:</strong> <em>I am not saying that this is all we tweet from this account, nor am I saying that scheduling tweets is a smart practice but for this activity it is the perfect solution. Tweeting great alerts from fans is our way to show support for those blogging about our brand. And because their are many people managing the Twitter account I can be sure that I am not the only one managing the feedback that comes in from the scheduled tweets.</em></p>
<p><strong><span style="color: #b74718;">Why Buffer Works for my Clients:</span></strong><br />
As a social media consultant I manage multiple accounts on a daily basis. Buffer allows me to add scheduled tweets for my clients as I am going through my daily activities and find something that might work for them or their brand. Buffer also allows me to show clients how to add their own tweets without having to use or learn how to use a Twitter Client like Tweetdeck that can be overwhelming for a newbie. For many of my clients I set up google alerts, so again a great way for them or myself to easily tweet their alerts by adding them using the Buffer extension.</p>
]]></content:encoded>
			<wfw:commentRss>http://socialskoop.com/blog/buffer-app-the-human-way-to-schedule-tweets-to-your-community/feed/</wfw:commentRss>
		<slash:comments>6</slash:comments>
		</item>
		<item>
		<title>Newport Beach Restaurant Week</title>
		<link>http://socialskoop.com/blog/newport-beach-restaurant-week/</link>
		<comments>http://socialskoop.com/blog/newport-beach-restaurant-week/#comments</comments>
		<pubDate>Wed, 16 Feb 2011 06:12:41 +0000</pubDate>
		<dc:creator>Daniela</dc:creator>
				<category><![CDATA[All Posts]]></category>
		<category><![CDATA[Restaurant Marketing]]></category>
		<category><![CDATA[Social Media Marketing]]></category>
		<category><![CDATA[Social Media Promotions]]></category>
		<category><![CDATA[Daniela Bolzmann]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Newport Beach Restaurant Week]]></category>
		<category><![CDATA[videos]]></category>

		<guid isPermaLink="false">http://socialskoop.com/?p=1069</guid>
		<description><![CDATA[One of my latest projects was assisting the Newport Restaurant Association with their social media efforts for Newport Beach Restaurant week. Using a series of short videos, Facebook Contests and Twitter outreach we were able to gain awareness for Newport Beach Restaurant Week.
]]></description>
			<content:encoded><![CDATA[<p>In total I created 11 promotional videos, 9 of which were interviews with chefs, foodies and even the Mayor of Newport Beach, Michael Henn. We also ran a cross-promotion with <a title="Spa Gregorie's" href="http://www.spagregories.com/" target="_blank">Spa Gregorie&#8217;s</a> in which (15) $100 gift cards were given out to Facebook fans who completed a series of clues. Below are the videos that we launched leading up to restaurant week.</p>
<p>&nbsp;</p>
<h3><strong>Interviews</strong><br />
<iframe width="450" height="259" src="http://www.youtube.com/embed/FwvinbFVse4?rel=0" frameborder="0" allowfullscreen></iframe></p>
<h3><strong>Long Promotional Video</strong></h3>
<p><iframe width="450" height="259" src="http://www.youtube.com/embed/OzbEVrhTCmA?rel=0" frameborder="0" allowfullscreen></iframe></p>
<p><img src="http://www.blogdash.com/publication/blog_claim/blog_claim.png?s=865155626b4b581722c50c2e3194ba9b" alt="" /></p>
]]></content:encoded>
			<wfw:commentRss>http://socialskoop.com/blog/newport-beach-restaurant-week/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Klout for Community Managers by Community Managers</title>
		<link>http://socialskoop.com/blog/klout-for-community-manager-by-community-managers/</link>
		<comments>http://socialskoop.com/blog/klout-for-community-manager-by-community-managers/#comments</comments>
		<pubDate>Wed, 16 Feb 2011 03:59:53 +0000</pubDate>
		<dc:creator>Daniela</dc:creator>
				<category><![CDATA[All Posts]]></category>
		<category><![CDATA[Community Manager]]></category>
		<category><![CDATA[Daniela's Latest]]></category>
		<category><![CDATA[Gen-y]]></category>
		<category><![CDATA[Community]]></category>
		<category><![CDATA[Daniela Bolzmann]]></category>
		<category><![CDATA[danielabolzmann]]></category>
		<category><![CDATA[Klout]]></category>
		<category><![CDATA[mhandy1]]></category>
		<category><![CDATA[Mike Handy]]></category>

		<guid isPermaLink="false">http://socialskoop.com/?p=1056</guid>
		<description><![CDATA[A collaborative project lead by Mike Handy, that I was privileged to participate in. These were personal insights and techniques given by us through our experiences in managing our online communities. The goal was to share out knowledge with other community managers. A Klout guide by community managers for community managers.]]></description>
			<content:encoded><![CDATA[<p>A collaborative project by community managers for community managers.</p>
]]></content:encoded>
			<wfw:commentRss>http://socialskoop.com/blog/klout-for-community-manager-by-community-managers/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
	</channel>
</rss>

