Buffer App: The human way to schedule tweets to your community

Scheduled Tweets are nothing new but BufferApp.com has found a way to make it human and unobtrusive from my daily activities. My Buffer App discovery happened with a single tweet a few weeks ago by @evanhamilton in which he said:

With an A.D.D. impulse I was immediately intrigued by this as I am with mostly all new tools that come through the twitterverse or like minded social media peeps. I instantly saw uses for this tool in my professional life and shared this enthusiasm with Evan who then introduced me to Joel, the founder behind this new favored tool of mine. After testing buffer for a week I became a paying customer and its only fair that I share why I am so enthusiastic about this new tool. So here is my review and a short tutorial for my clients who will be introduced to this tool from now on.

Why Buffer Works for Me:
At Work, my daily routine as a community manager consists of checking google alerts and reposting positive sentiment to our twitter account. For the accounts I manage at work I can get many google alerts per day. It would not be efficient for me stop what I am doing and repost when the alerts come through in real-time. I check every morning and post the great ones, at times that can be overwhelming for our followers and is not a good practice. In comes BufferApp, a tool that allows scheduling of tweets in 1 swift click. The power behind this tool is the chrome browser extension which makes adding tweets a breeze.

Note: I am not saying that this is all we tweet from this account, nor am I saying that scheduling tweets is a smart practice but for this activity it is the perfect solution. Tweeting great alerts from fans is our way to show support for those blogging about our brand. And because their are many people managing the Twitter account I can be sure that I am not the only one managing the feedback that comes in from the scheduled tweets.

Why Buffer Works for my Clients:
As a social media consultant I manage multiple accounts on a daily basis. Buffer allows me to add scheduled tweets for my clients as I am going through my daily activities and find something that might work for them or their brand. Buffer also allows me to show clients how to add their own tweets without having to use or learn how to use a Twitter Client like Tweetdeck that can be overwhelming for a newbie. For many of my clients I set up google alerts, so again a great way for them or myself to easily tweet their alerts by adding them using the Buffer extension.